Information Technology Applications in Marketing (Internet Marketing)

Some of the best Internet Information happen many years ago and have been last because they're Baird deep in the Internet archives of Information. Alex Brown: Internet Marketing Online Class is one of these resources, the basic Internet "How-To" and the doing business online can be found here.

Amplify’d from www.udel.edu

The texts could not have been written without access to the following resources: Google; Wikipedia; and Bloglines from which I used the following blogs to keep upto date throughout the course: ClickZ; Dana VanDen Heuvel; Diva Marketing; Inside Adwords; John Batelle's Search Blog; Modern Marketing; Naked Conversations; Scobleizer; and Slashdot.

Guest speakers to class, and others, whose insights have influenced the text include: Dan Baxter DealCatcher; Dave Brown perfiliate.com; Richard Gordon University of Delaware; Mark Hughes BuzzMarketing; Lou Honick HostMySite; Jason Howard StudyLink; Eliza James Fembat.com; Travis Katz MySpace; Graham Richmond ClearAdmit; Gary Spangler DuPont; and Dave Williams 360i

Internet Marketing Text

Background and History Evolution of the Internet Evolution of the Marketing Concept Evolution of the Communications Model Media Convergence / Integration ? Evolution of Web Design Evolution of Search Evolution of Advertising on the Web Evolution from 1.0 to 2.0

How the Web Works: Technology Oversight Structural Issues Domain Name System IP Addresses Cookie File CSS and its relationship to HTML XML's role Server-side scripting languages Client-side scripting Caching Firewalls Mediated Environment Cost of Publishing Author Control Growth

Consumers Online Who? What for? How are people accessing the web? What has driven changes in behaviour?

Organizations Online Business to Business Internet-enabler Businesses Advertising / Marketing Software Automotive Trade Entertainment Banking Stockbrokers Retail Travel Healthcare Porn Government Idealogies

Law, Privacy and Security Global Jurisdiction Content Filtering Two Industries Fraud Intellectual Property Privacy Security

Marketing Research Search Secondary Resources Survey Tools Online Listening to the Conversation Customer Feedback Sites

Personalization Database Marketing Web Analytics Cookies

Digital Economics and Stretegy Issues Reach, Richness and Flexibility The Long Tail Cost Structure Installed Base Network Effects Standards Open Source

Product 1 Tangible; Digital; Services Web-based Products Products enhanced by the Web Brand Customer Service and Product Support Mass Customization

Social Media

Word of Mouth / Viral Open Source Marketing Blogging Wikis Podcasts Social Networking Sites Read more at www.udel.edu

See this Amp at http://bit.ly/b2Dsg6