The Good The Bad and The Ugly

Friday, November 19, 2010

Information Technology Applications in Marketing (Internet Marketing)

Some of the best Internet Information happen many years ago and have been last because they're Baird deep in the Internet archives of Information. Alex Brown: Internet Marketing Online Class is one of these resources, the basic Internet "How-To" and the doing business online can be found here.
Amplify’d from www.udel.edu

The texts could not have been written without access to the following
resources: Google; Wikipedia; and Bloglines from which I used the
following blogs to keep upto date throughout the course: ClickZ; Dana VanDen
Heuvel
; Diva
Marketing
; Inside
Adwords
; John Batelle's Search
Blog
; Modern
Marketing
; Naked
Conversations
; Scobleizer; and Slashdot.
Guest speakers to class, and others, whose insights have influenced the
text include: Dan Baxter DealCatcher; Dave Brown perfiliate.com; Richard Gordon University of Delaware; Mark Hughes BuzzMarketing; Lou Honick HostMySite; Jason Howard StudyLink; Eliza
James Fembat.com; Travis Katz MySpace; Graham Richmond ClearAdmit; Gary Spangler DuPont; and Dave Williams 360i

Internet Marketing Text

  1. Background
    and History

    1. Evolution
      of the Internet

    2. Evolution
      of the Marketing Concept

    3. Evolution
      of the Communications Model

    4. Media
      Convergence / Integration ?

    5. Evolution
      of Web Design

    6. Evolution
      of Search

    7. Evolution
      of Advertising on the Web

    8. Evolution
      from 1.0 to 2.0



  1. How the
    Web Works: Technology

    1. Oversight
    2. Structural
      Issues

    3. Domain
      Name System

    4. IP
      Addresses

    5. Cookie
      File

    6. CSS and
      its relationship to HTML

    7. XML's
      role

    8. Server-side
      scripting languages

    9. Client-side
      scripting

    10. Caching
    11. Firewalls
    12. Mediated
      Environment

    13. Cost of
      Publishing

    14. Author
      Control

    15. Growth


  1. Consumers
    Online

    1. Who?
    2. What
      for?

    3. How
      are people accessing the web?

    4. What
      has driven changes in behaviour?



  1. Organizations
    Online

    1. Business
      to Business

    2. Internet-enabler
      Businesses

    3. Advertising
      / Marketing

    4. Software
    5. Automotive
    6. Trade
    7. Entertainment
    8. Banking
    9. Stockbrokers
    10. Retail
    11. Travel
    12. Healthcare
    13. Porn
    14. Government
    15. Idealogies


  1. Law, Privacy and
    Security

    1. Global
    2. Jurisdiction
    3. Content
      Filtering

    4. Two
      Industries

    5. Fraud
    6. Intellectual
      Property
    7. Privacy
    8. Security


  1. Marketing
    Research

    1. Search
    2. Secondary
      Resources

    3. Survey
      Tools Online

    4. Listening
      to the Conversation

    5. Customer
      Feedback Sites



  1. Personalization
    1. Database
      Marketing

    2. Web
      Analytics

    3. Cookies


  1. Digital
    Economics and Stretegy Issues

    1. Reach,
      Richness and Flexibility

    2. The Long
      Tail

    3. Cost
      Structure

    4. Installed
      Base

    5. Network
      Effects

    6. Standards
    7. Open
      Source



  1. Product 1
    1. Tangible;
      Digital; Services

    2. Web-based
      Products

    3. Products
      enhanced by the Web

    4. Brand
    5. Customer
      Service and Product Support

    6. Mass
      Customization




Social Media
  1. Word of
    Mouth / Viral

  2. Open
    Source Marketing

  3. Blogging
  4. Wikis
  5. Podcasts
  6. Social
    Networking Sites

Read more at www.udel.edu

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